The EU and its member states make use of so-called nudges in the context of food policy consumption control and thus aim to achieve coherent strategies across the board and to address consumers as effectively as possible. But how can a coherent nutrition policy be designed and what demands do nudges make on the coordination of member states in view of the difficulty of delimiting areas of competence? This paper sheds light on food information law, in particular on 35 of the Regulation on Food Information Regulation (LMIV). The ongoing debate on front-pack labeling, which has been heated since the ECJ’s tobacco rulings, is developed further. A position is taken on the current introduction of the Nutri-Score logo.